Côte d'Ivoire: Meta prepares content creator monetization after successful tests

Ivorian authorities and representatives from Meta met in Abidjan on October 1, 2026, for a progress review meeting regarding the monetization of content published from Côte d'Ivoire, reports Agence Ecofin on October 5, 2026. The American group confirmed that its pilot tests were successful and that it is preparing for the official launch of the program for Ivorian creators.

A project underway since February 2026

This initiative did not come out of nowhere. Discussions began in February 2026 between the government and audiovisual regulatory bodies, including the High Authority for Audiovisual Communication, to ensure that content produced in the country could generate direct revenue on the group's platforms. Until now, many Ivorian creators have accumulated millions of views without being able to be paid by Facebook, as their country was not eligible for revenue-sharing programs.

Conditions yet to be specified

The exact terms remain to be clarified before the launch. Meta indicates that remuneration will take into account the performance of eligible content, following the framework already applied to its creator program. This income will supplement existing sources, such as brand collaborations or commercial operations, which currently constitute the bulk of the country's influencers' earnings.

An established audience market

The potential is measurable. Côte d'Ivoire had 13.4 million internet users in October 2025, representing 40.7% of its population, and the audience potentially reachable on Facebook is estimated at 8.4 million people. For a generation of comedians, videographers, and online journalists who have built their fame without payment infrastructure, access to monetization could transform a side activity into a profession.

What the State is seeking

The initiative is part of the 2026-2030 National Development Plan, which makes digital activities and creative industries a pillar of growth. The stakes go beyond Abidjan: most of the value produced by African audiences is still captured outside the continent. Getting a country recognized as eligible for monetization means ensuring that a portion of the advertising revenue generated by African audiences returns to African creators. The precise schedule and eligibility thresholds, which Meta has not yet made public, remain to be seen.